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Serving Highlands County, Florida

(863) 266-0411
Highlands Realty, residential, commercial and investment real estate

For property owners

Sell your property in Highlands County

List a home, a commercial building or acreage, publish it yourself, and manage every inquiry from your own dashboard. A broker reviews each listing before it goes live so buyers can trust what they are reading.
Create a seller accountCall (863) 266-0411

How it works

Five steps from account to live listing

No jargon and no waiting on someone else to update your own property.

  1. 01

    Create your account

    Sign up as a seller and confirm your email address. The confirmation step exists so every listing on this site traces back to a real person, which keeps the inventory clean for buyers.

  2. 02

    Add your property

    Enter the address, price and the details buyers actually ask about: bedrooms, bathrooms, square footage, lot size, year built and the features that make the property what it is. Upload your photos.

  3. 03

    We review it

    Marc Oram checks each listing before it publishes. That is a read for accuracy and fair housing compliance, not a gatekeeping exercise. Most listings clear quickly.

  4. 04

    It goes live

    Your property appears in search on this site with its own page, structured data for search engines and a contact form that routes straight to you.

  5. 05

    You handle inquiries

    Buyer messages land in your dashboard and your inbox. Update the price, swap photos, mark it under contract or withdraw it at any time.

Pricing your property

What actually moves a Highlands County property

This is not a market where a national pricing model gets you close. A house two streets from the water prices differently from one on it. Grove land that has been cleared prices differently from land that has not. A retail building on US 27 lives or dies on the traffic count and whether the approach is signalised.

The properties that sell here are the ones priced against what has actually transacted nearby, photographed honestly and described in enough detail that a buyer two hours away can decide whether the drive is worth it.

Write your listing description as though you are answering the questions a sceptical buyer would ask on a first walk through. Vague copy costs you showings.

Before you publish

  • Photograph in daylight, wide shots first, and include the parts buyers always ask about: kitchen, primary bathroom, roof line and yard.
  • Check the year built, square footage and lot size against your county record rather than memory.
  • List the features that cost money to replace: roof age, air conditioning, well and septic, impact windows, seawall.
  • Describe the property, never the buyer you imagine for it. Fair housing law applies to every word of your listing.
  • Decide whether to show the street address publicly before you publish.

Questions

Selling here, answered plainly

What does it cost to list a property?
Creating an account and publishing a listing on this site is free. Brokerage commission is a separate conversation and depends on the property and the level of service you want. Call the office and we will be straight with you about the numbers before you commit to anything.
Do I have to be represented by Highlands Realty to list here?
No. You can publish a listing and handle inquiries yourself. If you would rather have the brokerage run the sale, marketing, showings, negotiation and closing coordination, that is what we do, and Marc will walk you through what representation involves.
Can I hide my street address?
Yes. Every listing has an option to show only the city and ZIP publicly. The full address stays on file with the brokerage so we can verify the property, but it will not appear on the public page or in structured data.
How long does the review take?
Usually the same business day. We are checking that the details are internally consistent, the photos match the property and the wording does not create a fair housing problem. If something needs changing we tell you exactly what it is.
What kinds of property can I list?
Residential, commercial, land and multi family. Highlands County covers a lot of ground, from lakefront homes in Sebring to former grove acreage near Lake Placid to retail space on the US 27 corridor.
Can I edit my listing after it publishes?
Yes, at any time, from your dashboard. Price changes, new photos, a corrected description or a status change to under contract all take effect immediately.

Ready to list?

Create your account now, or call Marc first if you would rather talk it through before anything goes online.

Create a seller accountContact the office